Privacy Policy

We are committed to protecting your privacy.  We ask that you read this privacy policy very carefully as it contains important information about how we will use your personal data.

We are a transparent online shop and want you to know how we use your information. As GDPR guidelines state, you have a right to know what data we hold about you any time and request that any incorrect data be modified as necessary. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us. You are also able to opt out of any marketing communication at any time and to ask that any data that we may still hold about you after using it for the purposes of fulfilling an order be deleted.


1.    This website collects personal data to power our site analytics, including:

·      Information about your browser, network, and device

·      Web pages you visited prior to coming to this website

·      Your IP address


2.   We may also partner with Google Analytics to allow tracking technologies and remarketing services on the site through the use of first party cookies and third-party cookies, to, amongst other things, analyse and track users’ use of the site, determine the popularity of certain content and better understand online activity. By accessing the site, you consent to the collection and use of your information by Google Analytics. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to Google Analytics. However, if you do not want any information to be collected and used by tracking technologies, you can visit Google Analytics here or Your online choices here  or the European Interactive Digital Advertising Alliance here


3.   This information may also include details about your use of this website, including:

·      Clicks

·      Internal links

·      Pages visited

·      Scrolling

·      Searches

·      Timestamps

We share this information with Shopify, our website analytics provider, to learn about site traffic and activity.


4.    This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit Shopify's page about Cookies: here

These functional and required cookies are always used, which allow Shopify, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.


5.    If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

·      Billing and shipping address(es)

·      Details about your orders (for example, your shirt size)

·      Email address

·      Name

·      Phone number

We share this information with Shopify, our website hosting provider, so they can provide website services to us.


6.    We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with MailChimp, our email marketing provider, so they can send these emails on our behalf. For more information about how Mailchimp collect, store and use your personal information for the purposes of the email marketing service that they provide for Threads of Life please see their Privacy Policy here.


7.    We may email you with messages about your order or account activity. For example, we may email you to tell you that:

·      You’ve created a Customer Account

·      Your Customer Account password has been reset or updated

·      You’ve made a purchase

·      Your order has shipped

·      It’s not possible to unsubscribe from these messages.

We share your contact information with Shopify, our website hosting provider, so they can send these emails to you on our behalf.


8.     This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

·      Information about your browser, network, or device

·      Your IP address


9.     When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your: 

·      Billing and shipping address

·      Details relating to your purchase (for example, colour of case)

·      Email address

·      Name

·      Phone number

We share this information with Shopify, our online store hosting provider, so that they can provide website services to us.


10.     As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.


11. We may collect information from you for VAT exemption to certify that the person using the bag is eligible for VAT exemption on our products. This is required by law for the purposes of giving proof when showing in our company records that we have sold Zero-rated VAT items. We will not use this information for any other purpose and will dispose of it after the necessary period has passed.


12.  This website is hosted by Shopify. Shopify collects personal data when you visit this website, including:

·      Information about your browser, network and device

·      Web pages you visited prior to coming to this website

·      Your IP address

Shopify needs the data to run this website, and to protect and improve its platform and services. Shopify analyses the data in a de-personalized form.


If you have any concerns about the way in which we handle your personal data please contact us using the details at the bottom of the page.